I am interested in communication that happens through typographic form. It is separate from language base communication. I am more interested in a new order meaning that could be generated through deconstructing and subverting the function of the typographic form.
Making letters 3 dimensional, augments reality, it distorts form, but at the same time it adds, expands and manipulates meaning. It is transformed from being a flat image wrapped on a digital or physical object to itself becoming an object. It becomes an object, a sculpture; an architectural artifact. How does this change the definition of letterforms? It has surface area, volume and texture. It is no longer a silhouette, you no longer only see the facade, you see it in its entirety.
I had briefly worked on the idea of creating a type-foundry.
What are the implications of setting up a type-foundry that sells typefaces or letterforms as physical objects? Let’s say you are going to make furniture, how will it be different from (say) Ikea; Ikea uses principles of sculpture and architecture and perhaps many more research methodologies to design their furniture and (home decor). My type foundry would use the principles of typography, where typography is the starting point and provides the framework for materializing objects.
The living room becomes the blank page; your art board and the furniture become the typography and images that adorn it.
https://www.are.na/block/14828443
https://www.are.na/block/14828444
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